Implemented a digital word-of-mouth outreach campaign to social media industry reporters and bloggers for the vitaminwater Flavorcreator crowdsourcing campaign, which launched in 2009 on Facebook.  In addition to the business angle, Danielle sparked interest with urban lifestyle bloggers, leveraging an exclusive video asset of 50 Cent and Steve Nash. Danielle and her team grew vitaminwater's Facebook page to more than 1 million fans, a top priority for the client. Coverage highlights include:

• Mashable
  
• Fast Company
  
• Forbes
  
• VIBE Magazine
  

Danielle is currently working with Luminary Labs and sanofi-aventis to raise awareness of a healthcare innovation  challenge to help improve the lives of millions of Americans living with diabetes. She's responsible for drafting blog posts for the duration of the challenge, which will follow five semi-finalists, and also acts as a community manager for the official Innovation Challenge Twitter and Facebook pages.  Media relations plays a key role in creating buzz for the competition. Coverage highlights include:

• Fast Company 
  
• Bloomberg Businessweek
• The Huffington Post
• Core77 
  
• Ellerin Health Media

Danielle currently manages all public relations, marketing and social media responsibilities for Shaper Studios, the first DIY surfboard shaping workshop located in San Diego. She also leads efforts to create strategic partnerships for the company with like-minded brands and sponsors, including vitaminwater, Smartwater, The People's Movement, PRIMO Beer, Peligroso Tequilla, etc.  Coverage highlights include: 

• Transworld Business
  
• Orange County Register
  
• San Diego Magazine
  
• KUSI News - Channel 9 San Diego
  
• San Diego CityBeat
  
• RIVIERA Magazine
  

Danielle worked closely with independent publishing house The New Press to launch Gristle, a book of essays detailing the vast impacts of U.S. factory farming edited by musician Moby and activist Miyun Park.  She conducted regional media and blogger outreach for a 10-city book tour and helped organize an in-person reading and media event at Powerhouse Arena in DUMBO, Brooklyn.  Coverage highlights include: 

• Ecorazzi; including a personalized video from Moby
  
• LAist
• Village Voice
• VegNews
• Discovery.com Planet Green
  
• Grist.org

Danielle created buzz and generated awareness for a new pet food delivery service, which launched in the summer of 2010.  Since then, Petflow.com has grown to become a well-known resource for pet owners and regularly generates more than $1 million in sales each month.  Launch activities included targeted blogger outreach, customized giveaways, press material development and brand messaging architecture.  Coverage highlights include:

• Petsugar 
  
• Dog-Milk 
  
• Two Little Cavaliers 
  
• Fido Friendly Magazine